CAMPAIGN
Institutional

The campaign for the new Farol Shopping institutional is marked by the evolution and renewal of the brand's identity. The new slogan "For you, completely everything" encapsulates the essence of the mall, reinforcing its commitment to offering a complete and diverse experience for its target audience. Developed with the aim of aligning the brand's current identity with consumer expectations and preferences, the campaign created a new visual language that reflects the mall's modernity and connectivity, establishing a solid foundation for the transition of market positioning. This initiative consolidated Farol Shopping's positioning as a modern and connected destination, both online and offline, highlighting the options and experiences offered to customers, meeting their needs and desires in a comprehensive way.