Many cities in one: Ápice 360º campaign highlights Criciúma as a place of opportunities

Criciúma is much more than an industrial hub. It is a place where tourism grows, businesses prosper and opportunities multiply. It was with this perspective that Ápice 360º created the campaign "Many cities in one, it's Criciúma". The central idea was to show that the city is complete and full of possibilities.

The initiative had strategic publicity throughout the state, especially in greater Florianópolis. The campaign used different media formats, such as a chain campaign in all NSC-TV squares during the lunchtime news; publicity in airports and toll booths on BR-101; massive use of digital channels; bussdor and radio spots in the main cities of Santa Catarina.

For the content director of Ápice 360º, Lucas Borges, the idea was to bring a new perspective to the city. "Criciúma is a place of opportunities, ready to welcome those who want to grow with it. This strategic approach reinforces the city as an economic and tourist hub, highlighting all the best it has to offer," he highlighted.

During the campaign, the choice of accessible and engaging communication was essential. This is because the strategy was able to engage with different audiences, whether they are already residents and entrepreneurs in the city or those who came in search of opportunities.

"Our goal was to show Criciúma in a different way, so that investors, businesspeople and even tourists can see what the city has to offer. We chose media formats that would guarantee significant reach and a strong presence throughout the state. With this campaign, Criciúma reaffirms its position as a city that grows, innovates and welcomes with open arms those who want to invest, work and live well," commented the planning director, Felipe Borges.